Illustration or non-photo graphics add visual interest and supporting context to Amplitude’s touch points. Though subject matter and function differ, they all leverage the brand color palette, a mostly 2D space with limited use of depth, and a geometry that visually connects them.
Illustration categories
Geometric treatment
Use as a background or pattern treatment to support an abstract topic and drive consistency across touchpoints. See the 2D Motifs section on the previous page.
Example use cases: product web pages, datasheets, videos and demos
Concept abstraction
Illustrating an abstract concept, these graphics use simple vector shapes to communicate ideas that may not have physical forms. They should be used in a supporting way rather than a hero.
Example use cases: product web pages, reports, ebooks, and social
People scene
A contained graphic leveraging people, shapes, and sometimes UI to add visual interest and clarity.
Example use cases: reports, ebooks, social, and product graphics
Product illustration
Representing a product feature, these graphics take real Amplitude UI and reduce it to add clarity for unfamiliar audiences. Takeaways are an optional addition to highlight insights from the UI.
Example use cases: product web pages, datasheets, videos and demos
People illustration
Humans are an important element of Amplitude illustration to represent more abstract concepts, interactions, and insights. This illustration set is continually expanding to represent the diversity of our customers, their end users, and the synergy that arises from their relationship with our platform.
Toolkit
Available to access from our Agency Resources page, you can find a set of modular people for use in new illustrations. Adjust colors within the brand palette and modify the pose for your specific application.
Examples in use
Product illustration
Non-screenshot representations of our product have two benefits: They are simpler and easier to understand for non-user audiences, and their content can be anonymized and customized to speak to specific use cases. Simplified takeaways and abstracted UI enable you to more clearly highlight a specific feature or benefit by removing elements that, while functional and versatile to an actual user, can obfuscate the story.
Multiple UI combinations
On occasion, the story or narrative takes place over time and requires multiple pieces of UI to convey the benefit. Layer modules with drop shadows and customer product screens to show multistep processes or takeaways.
Best practices
Standardize elements like headers and colors for consistency and brand alignment.
Remove UI elements for functionality that is not explained or shown.
Increase the size of type and important elements to maximize legibility at a small scale.
When appropriate, add a callout box highlighting a takeaway to make it even quicker to understand and digest.
