Creative
Logo
The Amplitude logo is more than our signature, sign-off, and seal of approval—it is the cornerstone of our visual identity. Our logo is a representation of who we are and the experience we offer as a brand—bold, simple, and smart.
Full logo
Our full logo combines the logomark and logotype. It should be used in most instances, except where space is limited.
Full logo clear space
Our full logo requires a minimum clear space that measures at least a full diameter of the circle mark.
Usage
Restrictions
Do not skew, distort or rotate.
Do not use within copy.
Do not remove parts or obstruct.
Do not add effects or recolor.
Do not recreate with AI.
Do not use as a pattern.
Do not manually recreate or stylize.
Do not place over busy graphics.
Logomark
The Amplitude logomark embodies our brand through a iconic amplitude wave—crafted to resemble the shape of an “A”. It can be represented on its own, or contained within a circle – which is our primary instance.
Logomark clear space
The logomark on its own only needs a minimum space of half its width.
Usage
Restrictions
Do not skew, distort or rotate.
Do not use within copy.
Do not remove parts or obstruct.
Do not add effects or recolor.
Do not recreate with AI.
Do not contain in other shapes.
Do not bolden the stroke.
Do not manually recreate or stylize.
Do not place over busy graphics.
Colorization
Our logos should lead in either black or white, ensuring legibility is prioritized. In special instances, our logo may be colored in Amplitude Blue.
Minimum size
To ensure legibility across all instances, our logos all have a minimum height of 20 pixels for digital instances, and 1/4-inch for print applications.
Alignment
The full logo can only be left-aligned or center-aligned within a composition. Align the overall center or leftmost edge in most instances. However, in layouts where the logo is aligned with a block of left-aligned text, set the alignment to the isolated “A”-mark within the logomark’s container.
Co-branding
When locking up the Amplitude logo with a third-party logo, use an “X” that measures 25% of our logomark’s diameter. Whichever entity is authoring the co-branded experience should be the left-most or top-most position. Optically scale the third-party logo so that all logos feel balanced.
