Creative
Imagery
Data has always been a human story. It represents behavior and decisions that thousands of users make when navigating our customers’ products. Representing people through photography is essential in telling our own brand story to the world.
Approach
Real, not posed
Nothing we show should ever feel like stock imagery.
Modern, not perfect
Authenticity is critical to connect with our key audiences. We want our photography to feel approachable yet aspirational.
Inclusive, not exclusive
We’re about real people at every tier of enterprise, of every walk of life, of every race, ethnicity, age, gender, and lifestyle.
Expressive
This photography is used to help tell stories and celebrate human inspiration and expression. Shot with natural light in realistic settings, we want to convey a sense of energy and positivity, symbolic of the empowerment that the Amplitude brand gives every user and organization. The photos represent a range of expressive images that we feel best capture the spirit of our photographic style.
People
In studio
We’re introducing portraiture within a studio environment to provide control and contrast alongside the more editorial approach within the other categories. It’s important even at this level to observe the photography attributes and allow for a more fluid portrait approach, as opposed to stiff, overly serious staid moments. Portraits should capture a moment in time, natural to each individual.
In studio
We’re introducing people on location to bring more humanity, individuality, and reality to our brand system. We capture consumers, professionals, and customers—anyone who benefits from Amplitude. We use natural light when possible, in natural settings.
The images should feel honest and authentic, framing a real moment in time. To that end, subjects should be cast from the world of work, not models or talent. We should include a realistic cross-section of humanity, equally representing genders, ages, races, ethnicities, and styles.
The images shown are a representation of people in a natural environment that capture the spirit of our photographic style.
Usage
Allowances
Not real (fake, staged)
Modern (the new workplace)
Approachable and natural
Restrictions
Not real (fake, staged)
Cliché (unnatural engagement)
Excessively serious and posed
Have questions?
Slack us @brand in the #marketing channel (internal Amplitude users only) or submit a request form.
Social
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