Creative
Graphic elements
Graphic elements can act as hero motifs to reinforce our brand personality, or act as supporting devices to frame our messaging. However we leverage them, our system of graphic elements breathe life into our visual language by introducing dynamic shapes and color applications that bring depth and dimension to our compositions.
Action expressions
Action Expressions are our core graphic assets. This system of extruded data waveforms reinforce how we deliver data to our customers and invite them to sense, decide, and take action. These elements are distinctive for our brand and can be used across macro and micro scales to instill a sense energy and personality throughout our visual language.
Usage
Allowances
Place on brand colors & gradients.
Recolor using brand colors.
Match scenic light sources.
Experiment scaling and rotating.
Restrictions
Do not use multiple simultaneously.
Do not recolor using blend modes.
Do not distort or warp.
Do not interfere with legibility.
Do not use non-brand colors.
Do not use unauthorized shapes.
Texture overlays
Compositions leveraging Action Expressions and gradient backdrops may benefit from texture grain overlays to bring a sense of tactility as well as aid in the reduction of gradient banding. Grain should be set to no more than 20% opacity and have a screen blend mode applied over the shape and background color.
Expression backgrounds
Expression backgrounds soften our action expressions into atmospheric color bursts, acting as the backsplash for more detailed foreground content. These backgrounds can leverage any of our action expression shapes against any of our brand colors to create dynamic and nuanced gradient meshes.
Have questions?
Slack us @brand in the #marketing channel (internal Amplitude users only) or submit a request form.
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