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Creative

Typography

Gellix is Amplitude’s typeface. It’s a geometrical sans-serif font, which features clean, mono-linear strokes and circular forms that join cleanly into vertical stems. This balanced and modern typeface allows us to communicate clearly and captures our brand’s voice through bold, simple glyphs.

Gellix font

We leverage four weights from the Gellix family, in regular and italic states: Regular, Medium, SemiBold, and Bold.

We only reserve Bold for key, succinct display headings. Default to SemiBold for a majority of titles, and leverage Medium and Regular primarily for body copy. A suggested table of type styles and hierarchy can be viewed in the matrix below.

Style

Title XXL

Title XL

Title L

Title M

Title S

Title XS

Eyebrow M

Eyebrow S

Text XL

Text L

Text M

Text S

Text XS

Text XXS

Font

Gellix

Weight

Bold

SemiBold

Medium

SemiBold

Regular

Medium

SemiBold

Size

Line Height

Auto

Colorization

Our typography should lead in either black or white, ensuring legibility is prioritized. We use select gray values to assist in type hierarchy, as indicated below. In special instances (ie. CTA’s, links, or eyebrows), our type may be colored in Amplitude Blue. Secondary colors should never be used in typography, unless approved by brand.

Note that due to accessibility standards, branded blue text on black backgrounds should be hexcode #4083FF.

Substitution fonts

In moments when Gellix is not available or usable, we have two substitution fonts that are recommended: Poppins and Helvetica. Poppins should be used for any cloud-based platform that supports Google Fonts, such as Google Workspace (Docs, Sheets, Slides, etc). Helvetica should be used as a last resort when options are highly limited (html emails, badge printing presets, etc).

Language support

Gellix supports over 100 languages using scripts from Latin, Cyrillic among others.

A
Afrikaans
Albanian
Asu

B
Basque
Bemba
Bena
Bosnian

C
Catalan
Cebuano
Chiga
Colognian
Cornish
Corsican
Croatian
Czech

D
Danish
Dutch

E
Embu
English
Esperanto
Estonian

F
Faroese
Filipino
Finnish
French
Friulian

G
Galician
Ganda
German
Gusii

H
Hungarian

I
Icelandic
Ido
Inari Sami
Indonesian
Interlingua
Irish
Italian

J
Javanese
Jju
Jola-Fonyi

K
Kabuverdianu
Kalaallisut
Kalenjin
Kamba
Kikuyu
Kinyarwanda
Kurdish

L
Latvian
Lithuanian
Lojban
Low German
Lower Sorbian
Luo
Luxembourgish
Luyia

M
Machame
Makhuwa-Meetto
Makonde
Malagasy
Malay
Maltese
Manx
Maori
Meru
Morisyen

N
North Ndebele
Northern Sami
Northern Sotho
Norwegian Bokmål
Norwegian Nynorsk
Nyanja
Nyankole

O
Occitan
Oromo

P
Polish
Portuguese

R
Romanian
Romansh
Rombo
Rundi
Rwa

S
Samburu
Sango
Sangu
Sardinian
Scottish Gaelic
Sena
Shambala
Shona
Slovak
Slovenian
Soga
Somali
Sorbian (Upper)
South Ndebele
Southern Sotho
Spanish
Swahili
Swati
Swedish
Swiss German

T
Taita
Taroko
Teso
Tsonga
Tswana
Turkish
Turkmen

V
Vunjo

W
Walloon
Walser
Welsh
Western Frisian
Wolof

X
Xhosa

Z
Zulu

For any languages not supported by Gellix, we suggest exploring support with Poppins, or leveraging one of the many variations of Noto Sans on Google Fonts.

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Have questions?

Slack us @brand in the #marketing channel (internal Amplitude users only) or submit a request form.

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