This short handbook will help us share the Amplitude story, showing each of us—from writers in the Marketing Department to our sales teams, product teams, and the C-level folks upstairs—not merely what we need to say but how to say it. It outlines what we’ll tell prospects when they ask what we do, and how we’ll explain things to customers when they ask for help. It lays out a story we all know, but it’s one that hasn’t been easy to verbalize. This guide will be the core of your communication toolbox as you develop campaigns and create content—from sales pitches and annual reports to emails and social posts. Use it to educate yourself on our message and tone. Use it as your starting point when setting your strategies and telling our story. And use it to brief your agencies, writers, or anybody developing content on our behalf.
This guide will be the core of your communication toolbox as you develop campaigns and create content
Body Copy—IBM Plex Sans
IBM Plex Sans is the typeface used for all of Amplitude’s Body Copy typographic treatments. While there are more weights available in the IBM Plex Sans family, Amplitude utilizes only ExtraLight, Light, Regular, Medium, and Semibold. If a user or machine is unable to utilize IBM Plex Sans, an alternative typeface, Arial, should be used in its place.
Sizing Requirements
Minimum Size
The minimum size for our mark is 0.25" (6.35mm) in print applications and 18 pixels high in digital applications. To ensure legibility, please do not use our mark smaller than these recommended minimum sizes.
Sizing Requirements
Minimum Size
The minimum size for our mark is 0.25" (6.35mm) in print applications and 18 pixels high in digital applications. To ensure legibility, please do not use our mark smaller than these recommended minimum sizes.
Who We Are
We are a digital analytics platform.
We help every business optimize the business value of digital product innovation. We’re the competitive edge to not only survive—but thrive—in the new era.
Our MISSION
We help companies build better products
We guide companies every step of the way to clear answers and sharp insights about the experiences that breed customer loyalty, retention, and lifetime value.
Voice and Tone
Our messaging is how we talk about Amplitude. This guide gives us the words.
Overview
Value Proposition
Narrative
Tone
Editorial Style Guide
Examples
Be real.
Be conversational.
Be relevant.
General Ads
Pillar Ads
Ad #1:
Let’s find answers to what you should be asking.
If you want to know what customers really want, you have to know how to ask. So we’ll dig in, we’ll dig deeper, and you’ll get answers you can work with—about conversion, engagement, and retention—answers you simply won’t get from shallow analysis. Any questions? Power to your products.™
Ad #1:
Let’s see what customers want before you build it.
Guesswork doesn’t get you to product growth or customer loyalty. But when you have a clear view of customer behavior, you can make your decisions based on their actions. Without extra analysts or writing a single line of code. Want a look? Power to your products.™
Ad #1:
Let’s find out why not what.
You can’t build the products your customers want if all you know is that they’re leaving your app after 15 seconds. But when you can see exactly what they’re doing and precisely what’s driving it, you can act on their actions, not your impulses. Why wouldn’t you? Power to your products.™
This short handbook will help us share the Amplitude story, showing each of us—from writers in the Marketing Department to our sales teams, product teams, and the C-level folks upstairs—not merely what we need to say but how to say it. It outlines what we’ll tell prospects when they ask what we do, and how we’ll explain things to customers when they ask for help. It lays out a story we all know, but it’s one that hasn’t been easy to verbalize. This guide will be the core of your communication toolbox as you develop campaigns and create content—from sales pitches and annual reports to emails and social posts. Use it to educate yourself on our message and tone. Use it as your starting point when setting your strategies and telling our story. And use it to brief your agencies, writers, or anybody developing content on our behalf.
better products.
Editorial philosophy
At Amplitude, we write to share ideas. We also write to build trust and confidence in our organization, our people, and our data. For this reason, it’s critical to maintain our high editorial standards across every piece of content—from the text on a button to a 20-page playbook. Any internal and external writers or agency partners should reference the full Editorial Style Guide to write clear, compelling content that adheres to Amplitude’s brand. [Can you remove the blue and underline from the text after Guide?]
Get Amplitude’s brief, real, conversational, and relevant voice and tone right with the preferred word choices and examples found in our
Editorial Style Guide
Get Amplitude’s brief, real, conversational, and relevant voice and tone right with the preferred word choices found in our
Editorial Style Guide
